Using the Consumer Decoder from Blast Cos., companies can tailor their outbound marketing messages to recipients through whichever means they prefer.

The solution gathers and stores data relevant to consumer contact choices, submitted via the Web, and also manages industry and government-mandated opt-in and opt-out procedures. Consumer Decoder then allows users to deploy a Web-based tool that communicates with message recipients over their preferred media, whether it's text message, email, fax, or voice broadcast.

The Consumer Decoder can be used for product promotions, advertising, unique programming, and social responsibility. Some applications also include event registration, credit card processing, and multichannel alerts for corporate communications and emergency response.