Speech Technology Magazine


EasyAsk Partners with SAP

Solution provides Siri-like interface for CRM.
Posted Nov 14, 2012
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EasyAsk, a natural language technology provider, has released Quiri for SAP CRM, a solution that enables mobile employees to interact with their CRM data on smartphones and tablets, using a Siri-like interface.

EasyAsk is one of the first partners to sign an OEM agreement with SAP to deliver Quiri for SAP HANA on the SAP HANA Cloud, which leverages Amazon Web Services. Customers will be able to buy EasyAsk Quiri for SAP HANA as an on-premise solution or in the HANA One cloud.

SAP HANA is an in-memory real-time data unified platform that delivers real-time operational, predictive, and text analytics on big data, as well as for running both transactional and analytical processes on the same foundation.

EasyAsk Quiri uses natural language technology to allow users to speak their business questions into their mobile devices and receive highly accurate answers in an instant.

"The premise behind Quiri is to significantly increase adoption of CRM by mobile field sales forces that today don't benefit from CRM solutions," said Craig Bassin, CEO of EasyAsk, in a statement. "Most are cumbersome, at best, in their deployment on a smartphone. Guiding, navigating, inputting data is frustrating on a three-by-two-inch screen. Quiri works similar to Siri, but is optimized for your CRM system and [is] far more accurate. Implementing on SAP HAHA dramatically increases the wide array of questions Quiri can answer and the response time, and significantly reduces development time, as well as data storage, administration, and maintenance costs by eliminating duplication."

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