Zetes, a European provider of value-added solutions and systems integration based on the automatic identification of goods and people, announced it has implemented a voice-directed put-away solution within 130 Argos stores, to enhance operational efficiency in the back-of-store area. 

This is the first time any European retailer has used voice in-store as a quick and easy way to speed up the put-away process and operate a more flexible, customer-driven stockroom. Since introducing the voice solution, Argos has seen significant process improvements through reduced time to the final sale point.

“Previously stores needed to put away products within each cage and then release the products for sale. Now individual items are released for sale as soon as they are put away—‘on shelf’ literally means ‘on sale,’” said Alan Jeffries, head of store operations at Argos.