ASA Solutions and SandCherry Sign VAR Agreement

BOULDER, CO and SCOTTSDALE, AZ - Call center solutions provider ASA - known for its applications provided to clients such as Charles Schwab and American Express - joined forces with communications software company SandCherry Inc. through a Value Added Reseller (VAR) agreement for its SoftServer platform. ASA will use the SoftServer solution as the foundation for enterprise Interactive Voice Response (IVR) and speech-based Customer Relationship Management (CRM), Work Force Management and mobility solutions. SandCherry's SoftServer platform, which serves as an applications and resource broker, provides the key to the integration, management and deployment of IVR, speech-enabled, multimodal and multimedia enhanced/next-generation applications and services. The SoftServer solution's scalable, vendor-independent architecture is the foundation for cost-effective application deployments. "ASA brings a tremendous wealth of experience implementing speech-solutions for large enterprises," said Hal Julsen, senior vice president of worldwide sales at SandCherry. "We believe they will be a tremendous asset in driving the SoftServer platform's new breed of call center and self-service solutions." "The SandCherry SoftServer platform opens the door for clients to receive a complete, more cost-effective solution, regardless of what they currently have in place," said Sally Arnold, executive vice president for ASA Solutions. "We believe this next-generation technology is essential to overall success in our industry and we are excited to be able to expand our offerings to benefit clients."