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Adobe Adds Voice Analytics to Analytics Cloud

Analytics, AI, and cross-channel activation help companies deliver personalized experiences.
Posted Jun 30, 2017
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Adobe has added voice analytics capabilities in Adobe Analytics Cloud, providing deep analysis of voice data complemented by artificial intelligence and machine learning capabilities in Adobe Sensei.

"One of the most important trends in modern technology is how quickly consumers adopt new ways of interacting with content, as we've seen with mobile and video," said Bill Ingram, vice president of Adobe Analytics Cloud, in a statement. "We expect a similar trajectory with voice-enabled devices. In the same way Adobe has shaped web, mobile, and customer analytics, Adobe Analytics Cloud will enable brands of all sizes to extend voice data insights across the entire customer journey."

Through Adobe Analytics Cloud, companies can capture and analyze voice data for all major platforms, including Amazon's Alexa, Apple's Siri, Google Assistant, Microsoft's Cortana, and Samsung's Bixby. The new capabilities allow companies to measure voice interactions and capture both the user intent and the specific parameters. Additional data points, including frequency of use and actions taken after a voice request is made, are provided as well.

Integration of voice analytics data with Adobe Marketing Cloud and Adobe Advertising Cloud ensures that every digital consumer interaction is continuous and relevant. Adobe Target ensures that insights from voice-enabled devices can be automatically leveraged on other channels, while also delivering personalized responses to user queries using machine learning and predictive algorithms.


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