Speech Technology Magazine

 

SpeechStorm Partners with GM Voices

GM Voices will provide localization for SpeechStorm's IVRs.
Posted May 27, 2014
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SpeechStorm has partnered with GM Voices, a producer of professionally recorded voice prompts for automated technologies and a provider of translation and localization services, to support its product portfolio with translation and localization services. The companies will work together to translate and localize SpeechStorm's user interface, as well as to develop locally authentic voice persona recordings in multiple languages to support SpeechStorm's Personalized Interactive Voice Response (IVR) and mobile solutions.

SpeechStorm already supports companies running voice applications in a number of languages. With localization, organizations will be able to choose their preferred languages for the SpeechStorm Control Centre, which provides a business user interface for all aspects of application design, deployment, testing, and performance monitoring. Localization will also improve the caller experience, with specific handling for local language and dialect differences in numeric entry, currency amounts, payment details, dates, and times.

The first localizations to be delivered through the partnership will include Spanish and French. Further languages planned include German and Italian, with others, such as Portuguese, being added either as opportunities arise or in response to customer demand.

"SpeechStorm has been on our radar for quite some time as a voice self-service mover and shaker," said Marcus Graham, CEO of GM Voices, in a statement. "They're setting a new standard for IVR personalization, and adding GM Voices' comprehensive voice recording and persona development expertise to the equation is a no-brainer as they expand their international footprint."

SpeechStorm will also recommend GM Voices as its partner of choice to customers who require recorded prompts for their voice applications. Such recorded prompts include concatenated prompts, where multiple prerecorded elements are combined automatically to read back dynamic information, such as account numbers, balance amounts, dates, and times.

"Language, voice talent, and tone are essential parts of the customer experience, and getting them right is even more important with personalized solutions," said SpeechStorm CEO Oliver Lennon in a statement. "This partnership will add great value for our customers, and the timing could not be better as we expand rapidly into new global markets. Using GM Voices' professional recordings will ensure that our solutions maintain their standard of excellence, no matter where and with what customer or audience we engage. The world really is our oyster through this tie-up."

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