Speech Technology Magazine

Biographical Information

John Moffly



Articles By John Moffly

Cost Justifying a Great VUI

With the cost of the Voice User Interface (VUI) accounting for half the total cost of ownership for a speech project, it is critical that enterprises evaluating speech better understand the value that a high quality VUI brings. One key hurdle to evaluating investment in the VUI is the subjective criteria that do not lend themselves well to financial analysis. It’s difficult to say how much creation of a persona, or a user-friendly application are really worth. A simple but powerful way to overcome this hurdle is to integrate the concept of Customer Life Time Value (LTV) into a traditional Return on Investment (ROI) analysis.
Posted 11 Jul 2002 - July/August 2002 Issue - by John Moffly