Hattiesburg, MS – July 27, 2010 – The National Association of Call Centers (NACC), an outgrowth of the Call Center Lab at The University of Southern Mississippi, announced today the launch of its third annual survey of contact center professionals. This survey measures respondents’ attitudes, opinions and intentions toward such contact center industry issues as technology acquisition, hiring and retention, Web 2.0, and social media applications. Survey results will be published in upcoming issues of the NACC e-newsletter In Queue and in the NACC’s annual industry overview and forecast report.

According to David Butler, executive director of the NACC, “This survey is of pivotal importance in our annual research calendar. We value the input of our members and the nearly 54,000 subscribers of our monthly newsletter to provide us with practical insights into the direction the industry will take over the next year.”

“The information gathered in our annual survey is absolutely unique in the contact center industry and should be of great interest to customer service professionals on both the vendor and the user side,” said Paul Stockford, the NACC’s director of research.  “Our focus on end-user research provides a different perspective from much of the information being published by the for-profit research organizations in the industry.”

For more information on the NACC and the Call Center Lab at The University of Southern Mississippi, or to participate in the NACC’s annual end-user survey, visit www.nationalcallcenters.org.  Survey participants will find a link to the online survey on the NACC’s home page.

About the National Association of Call Centers (NACC)

The NACC (www.nationalcallcenters.org) is a 501(c)(6) not-for-profit membership organization based at The University of Southern Mississippi.  The NACC works to promote the interests of the North American contact center industry in general and to provide industry information and education to NACC members and sponsors.

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For more information, contact:

David Butler, 601-447-8300

David.Butler@nationalcallcenters.org

Paul Stockford, 480-922-5949

Paul.Stockford@nationalcallcenters.org