Accela Communications Produces On-Demand Rich Media FocalPoint Site for AVST
Accela Communications, a rich media services provider, released a multimedia content destination site created for Applied Voice & Speech Technologies (AVST), a provider of unified communications solutions. The rich media site ,which is called a FocalPoint, was designed to offer IT professionals a spectrum of information on unified messaging, in an environment that enables AVST to garner visibility and gather intelligence from site visitors while educating them.
The creative services and production teams relied on leveraging rich media that would ultimately be repurposed and delivered in multiple venues to increase the value of the content created, as well as return on investment. The FocalPoint site also included new content submitted by AVST on a quarterly basis in the form of white papers, case studies, and other resource links.
To qualify the audience and generate the information needed for follow-up, a one-time registration form was placed in front of the content. Over the course of the program, registrations were captured via the AccelaWorks Web response management system and distributed to AVST's channel partners for follow-up. Key preliminary statistics from the program include:
- 86 percent tuned in to the programs because of an interest in unified messaging solutions, unified communications, voicemail, or speech.
- 14 percent of registered viewers were actively looking for a solution.
Using the AccelaCast technology, the programs were embedded in one location to make them accessible and to extend the life of previously produced content.