Adidas Launches Interactive Point of Sale Experience to Promote David Beckham Predator Pulse Collection
PORTLAND, Ore. - To promote the launch of the new David Beckham
Predator Pulse collection, Adidas has partnered with Angel.com to create a unique shopping experience for the soccer fan. Starting in December, displays will be set up in approximately 100 Sports Authority and 50 Dick's Sporting Goods stores nationwide where the David Beckham collection will be merchandised.
Each store account will have a custom toll-free number that consumers can call to hear from David Beckham himself about the features of his new collection. David Beckham informs the caller that his new range of Predator footwear and apparel is the ultimate combination of performance technology and style, allowing him to perform his best in every match.
Powered by Angel.com, the Voice Site technology used for this product strategy is based around speech recognition, which enables customers to have telephone based interactions and receive specific information. This display will take point of purchase to the next level, allowing Adidas customers to hear what a superstar athlete thinks of a new product line. At the same time, it will provide information regarding customer interest in the Predator collection, by tracking the number of people who call the toll-free numbers from the stores.