Bob Vila Adds EveryZing to His Toolbelt
BobVila.com, a leading Web destination for home improvement do-it-yourselfers, is partnering with EveryZing to give users the interactive, lean forward online video experience that has been missing until now.
BobVila.com is integrating EveryZing’s new MetaPlayer to showcase its online videos; users can expect a truly interactive viewing experience with advanced viral features and patent-pending “jump-to” capabilities. In addition to the MetaPlayer, BobVila.com is licensing EveryZing’s entire product suite, including ezSEO, ezSEARCH, and RAMP.
“Partnering with EveryZing provides our online audience with better access to hundreds of hours worth of premium home improvement videos,” says David Masher, vice president of design and development at BobVila.com. “If visitors are searching for information on how to insulate pipes, now they can simply search BobVila.com to find the video, search within the video to find the exact point at which Bob says ‘foam insulation’ and then actually clip the video and send it to a friend. It is miles ahead of what other DIY sites are doing and we’re excited to share this with our online community.”
While the biggest name on the Internet is still struggling to solve online video and chase ad dollars, BobVila.com hand-picked EveryZing to provide the solution for monetizing its extensive content library of how-to videos and Bob Vila’s Home Again and Bob Vila video clips from the past 17 years.
“Whether it’s a big name media company or a home improvement legend, companies across all industries are realizing they need to offer professionally produced online video to remain competitive,” explains EveryZing CEO Tom Wilde. “BobVila.com had a staggering head start because they already had great online video content at their disposal – they only needed to find a better way of monetizing it.”
Adds Wilde, “The ultimate goal of our technology is to empower companies with the reach, access, monetization opportunities, and brand control they need for online video success in 2009.”