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TranscribeMe and Mindswarms Team Up

Partnership makes customer feedback via video searchable and shareable.
Posted Jul 18, 2013
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TranscribeMe, a provider of keyword-searchable voice-to-text transcription, and MindSwarms, a digital market research platform for consumer feedback, are partnering to create a new level of consumer insights through speech processing of video content.

MindSwarms' clients can now search through consumer video insights on the MindSwarms platform by keyword or topic search. The TranscribeMe and MindSwarms partnership provides searchable and shareable video consumer feedback quickly.

MindSwarms is an online, qualitative market research platform used by researchers, agencies, and marketers to generate video insights by inviting desired demographic groups to answer targeted questions from wherever they are via smartphone/tablet.

"We see a great synergy between our two companies, allowing us to jointly provide researchers with the most accurate consumer analysis possible, and we're excited to be partnering with MindSwarms to enable their community of Fortune 500 companies to capture the full value of their video content," said Bethanie Krogstad, vice president of sales at TranscribeMe, in a satatement. "Our hybrid platform combines the best of speech processing technology and skilled crowd-sourced labor to deliver a service that makes video and audio data searchable and shareable, thus adding value for all users."

"We are constantly in search of ways to enhance the experience for researchers on our platform. TranscribeMe is one of those great tools," said Kalara Schuster, vice president of sales and marketing at MindSwarms, in a statement."Our clients use the MindSwarms platform to collect video-based mobile consumer insights quickly, so the partnership with TranscribeMe means we can integrate transcription seamlessly and automatically into our online video matrix, adding a written element to the rich video content."


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