IVR Technology Group Expands Services to Include SMS/Text Messaging

IVR Technology Group (ITG) has expanded its hosted interactive solutions to include SMS/text messaging.

With this new addition to its product line up, it has now expanded its servicing of interactive programs, creating a hosted service provider of intelligent communication solutions for the direct response marketing and Internet industries. 

This new platform uses proprietary multisource database matching to identify, verify, and evaluate all transactions in real time. This, coupled with the overall design of the service platform, assures applications are fully customizable to meet the specific needs of each client.

ITG has also released a new Web site at www.mobilemarketing123.com to provide a foundation for client deployment. One of advantages of this new platform is that it has been designed to offer self-service applications. Now marketers can design, create, and execute on a new mobile marketing program in minutes.

“We are excited to be able to offer SMS as part of our offering. We now believe the combination of our market expertise, proprietary technology, management, and staff clearly creates a market leader in the interactive direct response marketing and internet communication industries,” said Mike Byrne, president of IVR Technology Group, in a statement.