Speech Technology Magazine


SandCherry Resells Apptera's Packaged Speech Applications To Financial Services Market

SAN BRUNO, Calif. - The partnership will allow SandCherry to tailor solutions to customer needs and give Apptera another outlet for providing applications to a broader customer base.
Posted Jul 1, 2004
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SAN BRUNO , Calif. - Apptera™ and SandCherry, Inc. signed an agreement allowing SandCherry to resell Apptera's suite of packaged speech applications.  The alliance enables SandCherry to resell all of Apptera's existing packaged applications, beginning with the financial services market and later expanding to additional vertical markets. 


Apptera's comprehensive line of packaged applications for financial services, including Account Information, Funds Transfer, Name & Address Capture, ATM/Branch Locator, Mortgage Quote and Account Payment, will be re-sold as part of SandCherry's AppPackage™ solutions.  Apptera's packaged applications are delivered as highly configurable, standalone software products complete with reporting, documentation and upgrades.  Users can insert cross-sell and up-sell marketing promotions within minutes with a Web browser-based management tool, Apptera Studio. 


SandCherry's AppPackage solutions provide pre-tested, integrated software for voice automation. These solutions bundle pre-built applications with SandCherry's SoftServer™ voice services platform, speech recognition and text-to-speech software. Professional services are also included for installing and integrating all components in the customer's environment. The SoftServer platform simplifies the integration, deployment and management of touch-tone, voice-enabled, and multi-modal services for phones, mobile phones, smartphones, PDAs, mobile radios and more. 

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