Biographical Information
Magnus Williams
Head of SI Agents at Magnus
Magnus Williams is head of SI agents at Magnus, where every agent speaks through a lip-synced 3D avatar in up to 49 languages. He writes about voice interfaces and how people talk to machines.
Articles by Magnus Williams
When Does a Talking Avatar Feel Live?
03 Nov 2026
Users forgive a talking avatar for looking like a cartoon, but not for lips that drift from the audio or replies that arrive too late, so teams adding faces to voice agents should treat timing as the main design problem.