-->
Marketing

Speech-enabled tools are the latest marketing trends--especially chatbots. Companies that provide systems that allow brands and advertisers to communicate with customers using speech technologies are positioned for growth. See below for the latest speech-enabled marketing news, trends, and solutions.

Features

Marketers Need to Optimize for Voice Search

The voice channel presents unique opportunities and challenges for marketers

How to Reach Marketers Looking for a Speech Solution

As speech technology becomes more commonplace, new markets are opening up for vendors. But as new opportunities abound, how do voice vendors reach out to potential new customers like marketers?

Will Consumers Let Alexa Read Their Emails Out Loud?

Earlier this year, Amazon added the ability for Alexa to read and delete emails. Google Home and other voice-enabled digital assistants will likely be developing this capability as well. That may present serious consequences for marketers.

How to Optimize Your Content for Voice Search

Keeping up with the changing whims of search engines has always been a sisyphean task, but now a new obstacle has been tossed into the always evolving SEO mix: voice search. There is some good news, however, for brands and marketing agencies look to optimize content for voice search. Much of what they need to do to optimize content for voice search is simply to hone in on many of the same rules they have used to achieve SEO success in the past.

Industry Voices

High-Value Verbiage Aids NLP in Predicting Consumer Behavior

What do the Marine Corps and Disney have in common? Marketers for both may have found their holy grail in an AI-powered NLP tool that predicts consumer behavior based on informal online chatter.

Wrap it Up: How Speech Technology Helps Contact Centers Crush Holiday Challenges

The holiday season isn't always "the most wonderful time of the year" for contact centers. Fortunately, speech-enabled technologies are playing a vital role in helping customer support organizations thrive over the holidays,

The Key to Business Growth: Using AI to Break Barriers in Sales Conversations

Businesses let hundreds of millions of dollars slip through their fingertips because they fail to recognize opportunities embedded in conversational nuance. But AI can help.

4 Reasons Why Purchasing with Voice is the Future

Explore four consumer trends that are driving the growth of voice intelligence in point of sale platforms.

Columns
Speech Technology Reports and Research

Analytics Initiatives that Quickly Produce Significant Impacts

Sponsored by Calabrio

How to Leverage AI Behavioral Models to Maintain Customer Satisfaction with Work-From-Home Agents

Sponsored by NICE Nexidia

Case Study: Voice AI and EmployBridge

Sponsored by Observe.AI

Learn How Voice AI Helps Mitigate Spikes in Call Volume

Sponsored by Observe.AI

Marketing Companies and Suppliers