The voice channel presents unique opportunities and challenges for marketers
As speech technology becomes more commonplace, new markets are opening up for vendors. But as new opportunities abound, how do voice vendors reach out to potential new customers like marketers?
Earlier this year, Amazon added the ability for Alexa to read and delete emails. Google Home and other voice-enabled digital assistants will likely be developing this capability as well. That may present serious consequences for marketers.
Keeping up with the changing whims of search engines has always been a sisyphean task, but now a new obstacle has been tossed into the always evolving SEO mix: voice search. There is some good news, however, for brands and marketing agencies look to optimize content for voice search. Much of what they need to do to optimize content for voice search is simply to hone in on many of the same rules they have used to achieve SEO success in the past.