As consumers get more accustomed to using voice interfaces, wake words will become more prominent.
The future is now for voice recognition technology as industries from automotive to healthcare embrace the technology.
As IoT devices have exploded, we're approaching a new paradigm in which the internet-connected devices in our lives are emotionally intelligent and able to react to and interact with the world.
The smart speaker marketplace—think Amazon Echo and Google Home—is growing like gangbusters, and digital marketers who are in the know, are bracing for its impact. The emerging category is evolving rapidly, and could affect the digital marketing landscape in a similar way that mobile devices and smartphones did a decade ago—except maybe faster and more pervasively.