Biographical Information

Jeanne M. Gokcen

Articles by Jeanne M. Gokcen

Building Speech-Enabled Self-Service Automation for Seasonal Retail Contact Centers

The benefits of telephone-based, speech-enabled automation are being increasingly recognized by contact centers and other companies, and there are many companies that have taken advantage of this technology. Speech-enabled telephone automation is known to reduce the cost of calls by as much as 90 percent compared with agent-assisted calls; speech also reduces the length of calls compared to touchtone applications by as much as 35 percent; and speech is preferred over touchtone systems by consumers