Biographical Information

Steve Ehrlich

Articles by Steve Ehrlich

Houses and Windows: Distinguishing between Packaged Applications and Components

Steve Ehrlich, vice president of marketing for Apptera, explains how the complex issue of implementing new applications involves an understanding of software and development approaches, and of skill set requirements, availability of resources, internal IT support and business requirements.

Wrap It Up

Steve Ehrlich contends that packaged applications have the potential to significantly lower costs, complexity and time-to-market. He unveils the “hidden backlog” of horded applications that often reveals itself when users see the potential of speech.