Articles by Sondra Ahlén
Top 10 Survival Strategies for Spanish Applications
The companion piece to ¿Bueno? Are You Listening to Your Spanish Speakers by Sondra Ahlén, Lizanne Kaiser and Eduardo Olvera.
Bueno? Are You Listening to Your Spanish Speakers
Spanish speakers are the fastest growing population in the United States. To realize the full potential of this largely untapped market, businesses must plan for the impact this will have on self-service automation; voice user interface designers need to incorporate best practices targeted for these users; and the industry as a whole should offer technology solutions and packaged applications specific to Spanish as spoken in the United States.