What is Your Chat-to-Conversion Rate?

Sponsored by Observe.AI

Web chat is valuable - it’s active, it’s accessible, and it lets you proactively close business. It’s fast, and it’s personal. In fact, one Forrester study found that 44% of online shoppers say that web chat is one of the most important features a site can offer. And another study found that 38% of customers ended making a purchase due to a positive web chat session.  So, you know that web chat is a valuable channel for any contact center focused on revenue generation. What you need to know is what chat agents are doing that leads to an increased chat-to-conversion rate.  Continue reading to learn more!