Learn Why Quality and Efficiency of Customer Experience Drives Spend

Sponsored by IQ Services

VOC feedback tells you what customers think about your efforts and how they feel about dealing with your brand and technology. Automated testing and monitoring allow you to determine if the interfaces you’ve provided are, in fact, providing the easy-to-use, low-effort experience you intend. It’s pretty straightforward—quality and efficiency of experience drive loyalty, and loyalty drives spend. You HAVE to have both perspectives as you tweak the technology, and that’s the message. Listen to your customers as you decide what you want your technology to do, and then make sure your technology is doing what you intend it to do