AT&T Releases New Mass-Messaging Platform
With Rave Campus Messenger from AT&T, users can select their preferred communication method, distributing time-sensitive information such as lecture cancellations and payment reminders via text message, email, or recorded voice message.
"Colleges and universities today are highly mobile, with students toting laptops, smartphones, tablets, and other devices around campus," said Chris Hill, vice president of advanced mobility solutions at AT&T Business Solutions, in a statement. "Rave Campus Messenger from AT&T helps schools to embrace the mobile campus. Through a simple, Web-based interface, users can send notifications that reach people where and when they want to be reached, on their favorite devices, right away."
Rave Campus Messenger is being offered as a fully hosted, software-as-a-service technology.
The application comes with a number of features that allow schools to use it for other purposes beyond basic messaging. Polling, reporting, and response features allow users to monitor the status of notifications and engage community members in interactive, digital dialogues. The application also integrates seamlessly with e-Learning tools, allowing students and faculty to receive email or text messages when new content is posted to course pages.