Archway Marketing Services Implements Software from Witness Systems
ATLANTA - Archway Marketing Services® deployed the eQuality® customer interaction recording software from Witness Systems (NASDAQ: WITS) in its Canadian contact centers.
Archway is headquartered in Rogers, Minn. with operations throughout North America, including Canada and Mexico. Since 1953, the company has delivered marketing execution solutions that include inbound customer service and sales, business-to-consumer and business-to-business fulfillment services and information management solutions to many of the world's leading organizations in the automotive, entertainment, food and beverage, healthcare and pharmaceutical, packaged goods and retail industries.
Archway established eQuality as a foundation for capturing, evaluating and analyzing telephony and e-mail-based customer interactions. Archway uses eQuality to gauge the quality and consistency of service, as well as make captured interactions available to its clients, so they can see and hear customers' feedback first-hand.