Bank of America Deploys Apptera's Voice Locator Application

NEW YORK - Bank of America announced that it has deployed the Apptera™ voice-automated, Spanish-based branch and ATM locator application.  Apptera Locator for Spanish was deployed as an extension to the service Bank of America rolled out to its English-speaking customers earlier this year.  The locator system provides location information for all Fleet banking centers and ATMs, and was deployed within months of the Bank of America merger with FleetBoston.

Bank of America saw the opportunity to streamline one of its most routine service transactions and voice-automate all ATM and banking center location requests in both English and Spanish. The speech system replaces a touchtone application which did not provide a Spanish language capability.


"At Bank of America, we are committed to delivering exceptional service to our customers," said Connie James, vice president of VRU Design and Integration in the Customer Service & Support group.  "Apptera's packaged locator application was the most cost-effective way to uniquely serve our callers' needs for location requests and is closely aligned with our ongoing customer care initiatives—enabling us to offer a new dimension of voice services that helps us deliver higher standards across all customer platforms."

Apptera Locator for Spanish enables access to the nearest or most convenient banking center or ATM by determining a caller's geographic proximity to them.  The application allows callers to navigate through a list of locations identified via a zip code or phone number using intuitive commands such as 'siguiente,' 'anterior,' or 'repetir.'   Apptera Locator for Spanish and English are two of a number of packaged applications in Apptera's Financial Services Suite introduced earlier this year. 

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