Betterness Launches Bett-i Voice-First Life-Coaching System

Betterness, providers of the Augmented Wellness platform for the health and wellness industry, has launched Bett-i, a fully autonomous, voice-first artificial intelligence life-coaching system.

Bett-i can accompany human beings through their entire days, not as a chatbot, but as a continuously running team of specialist agents that can order labs, interpret results, adjust training plans, cancel classes, or send recovery check-ins without being asked. It reads signals, pattern-matches, and takes action, always under explicit consent, always audit-logged, always voice-native.

Bett-i features include the following:

• Voice-first every surface. Wake-word conversational access, phone and SMS fall-through, Telegram, email, and any MCP-compatible agent as a client.
• Autonomous daily briefs. Morning recovery, sleep-readiness, and day-priorities brief, Evening wind-down, supplement reminders, and sleep-optimization protocol activation.
• End-to-end lab ordering across major diagnostic networks like Quest, LabCorp, and BioReference, to schedule draws, track biomarker trends, and surface actionable changes the moment results return.
• Agent marketplace, with hundreds of specialist agents for nutrition, endurance, sleep, longevity, hormone, recovery, fertility, clinical, etc. Any specialist can be summoned by voice; many run continuously in the background.
• Native wearable integrations to Apple Health, Oura, WHOOP, Garmin, Withings, Eight Sleep, and more, all flowing into the same context so every recommendation is life-aware.
• Contextual, life-situation-aware coaching.
• HIPAA-grade governance and trust, with consent-gated access, full audit trail, end-to-end encryption, and interaction logging.

Bett-i is powered natively by the Betterness MCP, meaning it can be plugged into Claude, Cursor, or any MCP-compatible agent, and extended by any developer building on Betterness' open agentic infrastructure.

"Precision health has always existed, but only for those who could afford it. Bett-i was built to change that. Bett-i coaches people through the most important decisions they make about their own health and wellness, autonomously, in their voice, with the full context of their life. Not when they remember to open an app. Just continuously, proactively, in their corner, keeping up with their real life 24/7. That's what everyone deserves. That's what everyone wants. That's what we built," said Ari Katz, co-founder and co-CEO of Betterness, in a statement.