CINEWORLD Implements Telephonetics' MovieLINER
CINEWORLD has placed an $11 million order with Telephonetics. The order provides CINEWORLD with MovieLINER, an information and booking line service driven by spoken voice. The system has been phased in since October 2003. The first major phase of the implementation enabled callers to obtain information about films and showing times. The final phase allowed callers to actually book seats using the voice recognition system. Working in partnership with CINEWORLD, further enhancements and cinema audiences' preferences will be added, in order to provide a more personalized and quicker service to customers.
CINEWORLD's CEO, Steve Wiener commented: "With thousands of lines,
Telephonetics' new system is helping us drive our business forward, giving us the ability to answer more callers and take more advance bookings. Crucially, it provides a better customer service, as well as allowing us to identify other precision retailing opportunities. We have been using Telephonetics' solutions since 1995 and they always have been innovative and to the highest technological standard. They also offer ease of use for our customers and are backed by an excellent level of service and maintenance".
By calling one number for all CINEWORLD's UK cinemas, the film information and booking line is now accessible to people who do not like to use touchtone systems. Moreover, for callers who do not know what film to watch, the system can help them choose by giving detailed information about all the films showing, including - film type, short resume of the plot, actors, and running time.
With the Telephonetics information and booking line, customers can interrupt at any moment and ask for any film they want, making it user-friendly. MovieLINER will also identify where a customer's call has originated, so that customers who do not know the location of their nearest cinema, can receive that information.