DialogTech Launches AI Call Scoring Solution for Marketing and Sales

DialogTech, a provider of actionable marketing analytics for inbound calls, announced the release of Conversation Insights Pro, a new solution that makes DialogTech’s industry-leading AI technology easily accessible to any business that values calls. Simple to deploy and tailored specifically to each customer, Conversation Insights Pro uses DialogTech’s continuously learning AI algorithms to analyze and score calls generated from any marketing source to any business location or agent, measuring caller intent, sales agent interactions, and call outcomes. Insights are delivered in easy-to-understand reports highlighting the marketing tactics generating the best leads and the sales tactics converting the most callers to customers.

Leveraging DialogTech’s 10 years of experience analyzing billions of voice interactions, Conversation Insights Pro includes dozens of proprietary call outcome indicators that provide rich context on every interaction -- such as Appointment Discussed, Quote Made, and Price Objection -- in combination with DialogTech’s AI algorithms to score calls for the three metrics most impactful to marketing and sales:

  • Lead Score: Measure the quality of the calls generated by marketing to the business.
  • Sales Opportunity:  Measure how many sales opportunities are driven by marketing campaigns and handled by each location or agent.
  • Conversion Rate: When a business’s location or agent has a good prospect on the phone, measure how often they convert to an appointment, opportunity or customer.

With these insights, marketing leaders can optimize their search, digital, and offline campaigns based on the quality of the calls they are driving, not just the quantity. Sales managers can improve their operations with hard data showing which locations are closing the most leads, which are underperforming and why. Businesses can view results in visually appealing reports and pass insights from calls into their CRM and martech solutions to use to improve conversion rates, digital ad targeting and customer acquisition.  

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