Loquendo and MET France Realize CRM Voice Portal for Marionnaud

TURIN, Italy - Loquendo and its partner MET SA announced the launch of the CRM voice application for Marionnaud, the European chain of perfumeries, headquartered in France.


The freshly launched Marionnaud voice portal, realized by MET SA, is based on Loquendo advanced voice technologies: Speech platform and VoiceXML Interpreter, Loquendo ASR and Loquendo TTS. The voice portal aims to facilitate the communication of Marionnaud perfumeries with their customers, adding a new channel of communication to the already existing Web interface.


The customer has the possibility to handle his Fidelity Card, to have information about the Marionnaud stores and offers and to be connected to the stores. This CRM voice portal enables completely automated direct marketing and promotional marketing campaigns.

As a first step the service is launched in France, using Loquendo's French technologies, and soon will be deployed in several European languages.

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