Mediafly Acquires ExecVision

Mediafly, a sales enablement and revenue intelligence platform provider, has acquired ExecVision, a conversation intelligence (CI) provider. Financial terms of the deal were not disclosed.

Mediafly will add ExecVision's technology to its Revenue360 Suite that includes sales enablement, interactive content management, buyer engagement solutions, value selling tools, AI-powered forecasting, and interactive analytics.

"Leveraging conversation intelligence for sales coaching and training should be table stakes for revenue teams, yet most industries have yet to adopt CI. Of the organizations that have, many realize a fraction of the business value because they have not aligned the solution with their other revenue enablement tools," said Carson Conant, CEO of Mediafly, in a statement. "We've long offered CI to our customers through partnerships and integrations but ultimately believe it is a foundational element of the Mediafly Revenue360 platform and our innovation roadmap. The ExecVision solution uniquely transcends recording and transcription, with next-level coaching analytics that flow seamlessly into Mediafly's enablement and intelligence solutions to ensure sales managers can consistently coach to boost sales performance, develop skills, and drive human behavior change."

ExecVision's Conversation Intelligence solution extracts actionable insights from customer-facing conversations that help marketing, sales, and post-sale teams design targeted coaching playbooks, optimize campaigns, and generate revenue.

"Revenue teams have no shortage of data and tools, but insights alone don't change behavior. To drive lasting sales performance improvements, you must act on those insights," said David Stillman, CEO of ExecVision, in a statement. "The marriage of Mediafly and ExecVision presents an unprecedented opportunity to combine complete interaction visibility with powerful enablement. Together with Mediafly, a company that shares our passion for continuous improvement and coaching, we can provide sellers the actionable insights and sales execution training they desperately need to succeed in today's difficult selling environment."

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