Nearly Half of U.S. Broadband Homes Use Smart Assistants

smartspeakers-parksForty-nine percent of U.S. broadband households now use a personal assistant through an app or dedicated device, which is a key use case for a voice-based user experience, according to new research from Parks Associates. 

Currently 10 percent of U.S. broadband households own a smart speaker with a personal assistant, such as an Amazon Echo or Google Home.

"Collectively, companies are competing to stay in the race for dominance in the voice-first market," said Dina Abdelrazik, a research analyst at Parks Associates, in a statement. "Amazon, Google, Apple, Microsoft, and Samsung continue to announce new product enhancements in order to stay ahead of the demand for voice technologies. As the voice-first landscape expands, we will see voice capabilities embedded into a variety of devices, from appliances to thermostats to lighting. Voice alleviates complexity in the user experience for these products, and as a result, voice will serve as a prime differentiator in the user experience for the smart home."

"Emergence and the rapid growth of the voice-first market deliver a great promise to consumers, as it brings a completely new and natural way of interaction with the digital world and their smart homes in particular," said Avi Barel, business development director at the ULE Alliance.

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