Panera Bread Tests Voice Ordering


Two Panera Bread restaurant locations in upstate New York have begun taking voice orders by computer in a test of artificial intelligence technology’s accuracy and ability to decrease service times.

Panera Bread is using OpenCity’s voice-ordering technology, called Tori. Customers will interact with Tori when they pull up to the drive-thru speaker. Panera employees will be on hand to assist and to take payments and deliver the food.

The test will evaluate whether Tori should be expanded to more Panera restaurants, Panera’s operating chief, Debbie Roberts, said in a statement

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