Progressive Launches Voice App for Google Home

Progressive has begun offering money-saving auto and home tips to Google Home customers, becoming the first insurer on Google's voice-activated speaker powered by the Google Assistant.

Users of Google Home assistant simply say: 'Google, let me talk to Progressive' and they can get answers to questions on topics from car buying and insurance, to home buying, moving, curb appeal, and smart home technologies.

"While most people don't think about insurance much, when they do have a question, Progressive wants to make it as easy as possible for them to get help by being available where, when, and how they want to interact with us," said Dan Witalec, customer acquisition leader at Progressive, in a statement. "When we realized the popularity of voice-activated assistants like Google Home, we wanted to work with Google to be helpful. We've got some nice content to start, but we'll also monitor the types of questions Google Home customers ask us and make adjustments as needed."

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