Resulticks Adds Voice Assistant to Its Marketing Stack
Resulticks, an omnichannel marketing automation provider, has integrated voice assistant technology to its omnichannel lineup.
Resulticks' innovation in voice assist technology helps companies create more real-time customer interactions by leveraging data from multiple sources, including Internet of Things (IoT) devices, to engage in meaningful conversations at the exact place and time of consumers' greatest interest or need.
"Context and relevance are the rules of the game in a brand's interaction with its audiences," said Redickaa Subramanian, CEO and co-founder of Resulticks, in a statement. "Pairing our pioneering marketing intelligence module with voice assistant technologies like Google Home and Alexa actually delivers on consumer expectations for what these devices should do. At the same time, it opens up previously unimagined opportunities for brands to interact with customers at a deeply personal level, whether it's to solve problems or sell products."
Approximately 325 million consumers every month use voice-assist technologies in their homes, cars, or on their mobile devices. Gartner predicts that by 2020, more than 30 percent of browsing will be done without a screen.
"Voice is going to be the predominant channel of consumer interaction in the near future," said Dakshen Ram, co-founder and product visionary at Resulticks, in a statement. "In today's AI-driven world, recognizing and responding to the voice of the customer with contextually relevant conversations in less than a second based on the last interaction or transaction will create immense value for both the customer and the marketer. By integrating voice assist, we've empowered marketers with another important channel for creating a seamless customer journey, staying relevant in the everyday lives of their customers and building lasting brand loyalty."