Seismic Adds Speech-to-Text to Aid Content Search

Seismic, a provider of marketing and sales enablement technology, has partnered with Microsoft for a series of major product updates. Among the integrations announced last week, Seismic will use Microsoft Cognitive Services to upgrade content search functionality by adding image recognition and speech-to-text translation within video content, taking advantage of Bing Speech API and Computer Vision API.

The new search functionality will also ensure that all required information and data associated with each piece of content hosted in Seismic, such as usage and effectiveness stats and information as to when and why it should be used, will surface alongside content wherever it appears throughout the Seismic platform.

"Microsoft has a storied history of increasing productivity and efficiency across the enterprise via innovative new technologies," said Doug Winter, Seismic's CEO and co-founder, in a statement. "Our relationship with Microsoft allows Seismic to further tap into those technologies and sense of innovation, building out a platform that continues to lead the way in helping sales close bigger deals and marketing have their impact felt on the bottom line."

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