Strategy Analytics: MyFord Touch Has Impressive Voice Interface

During a recent user evaluation of the MyFord Touch infotainment system in the 2011 Ford Edge, consumers were impressed with how easy it is to control the radio and portable music players with speech recognition. The recent Strategy Analytics Automotive Consumer Insights benchmark report, “MyFord Touch Has Compelling Embedded Voice HMI assesses the user experience for entertainment, navigation and other features of the new MyFord Touch.

“The speech controls in Sync for controlling the radio and connected devices were extremely accurate,” commented Chris Schreiner, senior analyst at Strategy Analytics. “The system also provided helpful tips so that a user may quickly learn to use the system.”

Kevin Nolan, vice president of the Strategy Analytics User Experience Practice, added, “The quality of the voice interface will have a big impact on consumer acceptance of voice as a way to interact with in-vehicle features and services.”

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