Talkwalker Adds Podcasts to Speech Analytics
Talkwalker has added podcasts to the list of sources it covers with its speech analytics technology to help companies monitor all organic and sponsored mentions to better protect themselves and have a holistic view of their campaigns.
"Given the rise in popularity of podcasts and other audio-based channels, Speech Analytics was the logical next step," said Robert Glaesener, Talkwalker's CEO, in a statement. "As a major source of news and entertainment, podcasts hold an extensive amount of information that brands cannot ignore when looking to capture the voice of the customer."
Talkwalker includes a catalog of 35,000 podcasts from a variety of platforms like Apple Podcasts.
"With our proprietary speech-to-text recognition technology, professionals no longer need to manually sift through hundreds of hours of audio, but can find actionable insights from a variety of podcasts in a few seconds," said Pierre Detry, chief product officer at Talkwalker, in a statement.