The Voice Actor Talent Pool Is Growing Fast

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Voices, a voiceover marketplace, found that 60 percent of part-time voice actors started the profession within the past three years, signaling a new generation of voice actors entering the industry.

"As the economy and labor landscape continues to evolve, people are exploring new avenues for revenue," said David Ciccarelli, founder and CEO of Voices, in a statement. "Consumers are leaning deeper into audio content, such as podcasts, audiobooks, and social functions like Twitter Spaces, and it's no surprise to see increased interest in voice talent from workers and brands alike."

The 2023 Aspiring Voice Actor Trends report found that as the workforce of voice talent grows, this new generation can stand to benefit from further education and coaching.

"Corporate demand for voice talent is growing, and keeping the talent pipeline flowing with quality voice talent is top priority," Cicarrelli said.

Further findings from this report include the following:

  • 2023 is welcoming a new generation of voice actors: Voices saw 500,000 newly created voice actor accounts in 2022.
  • Voice actors who invest in coaching book 20 percent more jobs: 35 percent of part-time voice actors have never worked with a voice acting coach, and 28 percent work with a coach a few times per year.
  • Auditioning more than five times a day is the baseline for success: Though experts recommend submitting more than five auditions a day, only 28 percent of part-time voice actors do so.
  • "Controversial" and "believable" are the most sought-after voice over styles: 39 percent of survey respondents said they were asked to perform in a "controversial" style, while 24 percent were asked to perform their voice over in a "believable" style. The most common role for part-time voice actors in 2022 was narrator, at 37 percent, followed by real person at 27 percent.

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