Tripadvisor Creates Immersive Audio Experience for Visit Orlando via Amazon Alexa

Tripadvisor, the travel guidance platform porovider, has created an immersive audio, voice-driven experience via Amazon Alexa, in partnership with Visit Orlando, the official tourism association for Orlando, Fla.

Tripadvisor and Visit Orlando came together to create a fully immersive audio tourism experience using Amazon's Alexa voice technology. The new Alexa skill uses Tripadvisor's community-powered content to inspire and drive tourism demand for Orlando.

To access the Tripadvisor-powered Orlando experience on an Alexa device or app, audio ads will prompt travel planners to simply say: "Alexa, launch Visit Orlando."

Through this partnership, consumers can ask questions to their Amazon Alexa devices or apps about Orlando to determine which neighborhoods will inspire their wanderlust most, including a journey through the many restaurants, hotels, and must-see attractions. The activation will then provide specific points of interest and Tripadvisor-powered information about locations.

This is only the second time Tripadvisor has deployed this level of custom branded content via voice integration on Alexa. Tripadvisor also uses the technology with tourism partners in Abu Dhabi in the United Arab Emirates.>

"We're excited to apply our knowledge of this branded voice experience on Alexa to make compelling content for Visit Orlando as we provide consumers with a unique experience that inspires them to travel and engages them as they plan for their next visit to one of the most incredible destinations in the United States," said Christine Maguire, vice president and general manager of advertising media at Tripadvisor, in a statement. "We continue to seek out cutting-edge solutions to help expand the horizons of travelers visiting Orlando to generate demand and storytell about all the incredible travel experiences the city has to offer travelers."