Walsh Media and CereProc Team Up

Text-to-speech technology provider CereProc has partnered with Walsh Media to offer voice branding solutions to optimize end-to-end customer speech experience across multiple platforms and ensure consistency of communications at every touch point.

The partnership will enable companies to blend Walsh Media'svoice project management services with CereProc's advanced TTS technology to create a sound that is consistent with their brands and messages.

Walsh Media provides voice project management for a variety of applications and counts persona design, touchtone and speech-based interactive voice response system support, call center recording support, Web audio, audio for professional communications, and eLearning among its specialties.

"With consumer demands progressing and affecting a greater number of channels, not to mention increasing pressure to justify budgets and marketing spend, we believe this partnership serves to provide an effective solution for brands seeking to shape their customers' experiences through sound and language. Using TTS technology, brands are able to harness Walsh Media's valuable services to create an emotive brand experience that can be adapted and used as part of long-term strategies that last as long as the voice remains relevant to the brand," said Paul Welham, CEO at CereProc, in a statement.

"The customer experience is rising to top awareness. It has such an impact on customer loyalty and satisfaction that all enhancements to this effort are critical in differentiating your company from the pack," said Tim Walsh, founder and president of Walsh Media, in the statement. "Integrating technologies across the enterprise unifies the customer experience and provides the smoother flow to create a stronger trust in the processes. Their perception of this cohesive presentation creates an emotion that shapes the quality of their experience."

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