World Fashion Channel Selects blinkx

SAN FRANCISCO - World Fashion Channel, a Web site dedicated to style, which features recent shows from famous designers, the latest collections, and all of the top fashion news, selected blinkx, a search engine. blinkx will index hundreds of hours of the World Fashion Channel's premiere content and make it searchable at www.blinkx.com.

"We're thrilled to be partnering with blinkx to allow users greater access to our content," said Olga Bogdanova, marketing director, World Fashion Channel. "The World Fashion Channel is the first site to deliver all the hottest news in the fashion world -- it's a glossy video magazine about fashion, style and stars' lives -- and we wanted to be sure that the content is easy to find and view. blinkx's technology is ideal for our needs because it was built to search rich media."

blinkx enables search for new forms of online content such as video. blinkx uses speech recognition technology to deliver results.

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