Sugr Makes Amazon Alexa Available on Its Cube Wi-Fi Speaker

Sugr, a provider of high-definition Wi-Fi audio systems, has integrated Amazon's Alexa Voice Service into its Sugr Cube minimalist Wi-Fi speaker. With a simple double tap of the Sugr Cube, the Wi-Fi speaker is transformed from a high-fidelity audio system into an information and services portal powered by Alexa.

The Sugr Cube has been designed without buttons; playback control is achieved with simple touch and rocking motions or by using the app. With Alexa, users can voice-control music services, including Amazon Prime Music, iHeart Radio, and TuneIn Radio. The Cube with Alexa works with a simple double tap on the speaker and a voice request. Sugr Cube owners can now get the top news headlines, weather, sports, information and answers to questions. Alexa can also play music, control smart home devices, order a pizza or request an Uber.

Sugr Cube with Amazon Alexa

"Our loyal fans have become accustomed to the Intangible Interface of Sugr Cube and the ability to stream high-fidelity music throughout their homes. With Alexa, the new Sugr Cube is transformed into a smart speaker. Now, our users and their families have a helpful service always ready to answer a question, assist with tasks, or control a smart home. The power of Alexa is astoundin,g and we are proud to be able to offer it with Sugr Cube," said Sean Song, CEO of Sugr, in a statement.

"Sugr Cube is a sleek and innovative speaker, and we're excited to work with the company to bring Alexa to its customers," said Aaron Brown, director of Alexa, in a statement. "The combination of great speaker design with the smarts of Alexa was a natural fit."

In addition to premiering Alexa on the Cube, Sugr is planning to offer a software and hardware total solution to companies looking to integrate the Alexa Voice Service into their products, including speakers, wearables, smart home appliances, and other tech devices.

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