Adobe Advertising Cloud Announces Ability to Target Ad on Smart Speakers
Adobe’s Advertising Cloud is now able to target digital audio ads on smart speakers--including Amazon Alexa, Bose SoundTouch, and Sonos devices-- across hundreds of TuneIn stations. Also, advertisers can now automate ad buys across TuneIn’s diverse array of content streamed across devices.
Earlier this year, TuneIn tested new and emerging ad formats like 15 and 30-second digital video ads. Now, contextual targeting is available by device, station type, and multi-cultural segment enabling advertisers to drive engagement in a less cluttered environment.