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Alexa Skill Assesses Whether You’ve Been Naughty or Nice

According to independent research, nearly 50% of broadband households use voice search and artificial intelligence (AI) search capabilities, such as Amazon Alexa and Google Home. It’s no secret that, as AI adoption rates are skyrocketing, the impact on today’s youth increases, as well.

To help maximize the positive effects of conversational AI, Citro Digital, a digital marketing agency based out of Pennsylvania, launches “Naughty or Nice Quiz” – a new action and skill for Google and Alexa-enabled devices, respectively.

“Conversational AI has changed the game, and let’s face it—it’s fun! We have a whole

new way to interact, and we are excited to be at the forefront of this technology paving the way,” said Hillary Long, Citro Digital’s CEO. “Right now, we are in the beginning stages of voice technology, and our goal is to make people more comfortable with the devices and have fun interacting with them in a meaningful way.”

The holiday game prompts children and their parents to reflect on their choices and behaviors throughout the season. The game guides them through a series of questions to determine if they’ve made Santa’s naughty list or nice list. Families can play together to see where they rank on Santa’s list! It’s a tool for parents to remind their little ones that their behavior has consequences.

To coincide with the holiday-themed skill/action, Citro Digital is combining social media and AI to give back to causes in the community. Citro Digital has decided to support non-profits in 2019. To take it one step further, Citro Digital is asking those who play “Naughty or Nice Quiz” to post a video of the fun and tag @Citro_Digital, and one of the four selected non-profits. The non-profit with the most tags will receive the grand prize of a marketing campaign, valued at $5,000.

The charities currently in the running are:

  • AWSOM Animal Shelter @awsomanimals
  • Atlantic White Shark Conservancy @A_WhiteShark
  • Pediatric Cancer Foundation of the Lehigh Valley @PCFLV

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