Voices Calls Audio Branding a Necessity for Any Successful Business

Voices, a marketplace for voice talent, has identified audio branding as a critical element to any company's successful marketing and advertising efforts in 2022 and beyond.

"We're consuming a lot more audio-based content than we used to. With more than a third of Americans listening to podcasts regularly, that's about 110 million people offering up their audio attention in the U.S. alone," said David Ciccarelli, CEO and founder of Voices, in a statement "Since 54 percent of podcast listeners are more likely to consider buying from a brand after hearing a podcast ad, audio branding and advertising is crucial to connecting with target audiences where they're spending their time: in audio-dominant spaces."