Captionmax and NCC Relaunch Under the 3Play Media Brand

3Play Media, a video accessibility provider, has fully integrated Captionmax, a provider of live and recorded captioning, localization, and audio description, into the 3Play Media brand. 3Play Media acquired Captionmax in February along with its National Captioning Canada subsidiary, which has been rebranded as 3Play Media Canada.

"We are thrilled to bring Captionmax and NCC into the 3Play Media family. From the very beginning, it was clear that all 3 of our businesses were aligned around a few critical values: delivering peace of mind, meeting our customers where they are, and being trusted advisors in the space of media accessibility. This shared DNA enables us to deliver the most robust media accessibility platform on the market today and has exciting ramifications for our customers, particularly those in the media and enterprise sectors, including Canada, where we are able to deepen our expertise and relationships," Josh Miller, co-founder and co-CEO of 3Play Media, said in a statement. "With all our collective capabilities under the 3Play Media umbrella, no other company in the market can deliver the scale and reliability of the 3Play offering, cementing our position as the leader in quality media accessibility services in North America."

With the integration, 3Play Media offers closed captioning, live captioning, transcription, broadcast scripting, audio description, subtitling and translation services, and an interactive media player. The brand integration's first phase includes the launch of a partner program and the addition of post-production tools like voice artist audio description, expert caption styling, and broadcast scripting to the 3Play platform.

"By incorporating Captionmax into the 3Play Media brand, we are now able to deliver a high-end, highly customizable, and scalable solution for post-production and broadcast live services to our media clients," Chris Antunes, co-founder and co-CEO, 3Play Media, said in a statement. "For the first time, all the tools broadcasters and post-production studios need will be available in a centralized, platform-based solution, allowing 3Play Media to provide the most innovative solutions to support the media and entertainment industry."

"The synergies between 3Play Media and Captionmax and how both of our customer bases benefit from this relationship are obvious, making the rebrand a natural transition," Truck Morrison, senior vice president of corporate development at 3Play Media, said in a statement. "3Play's deep expertise in technology-driven accessibility at scale combined with our own history with live broadcast creates a compelling, complete media solution that cements 3Play as the most robust media accessibility provider in North America."

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