New Asia VP at Aspect Software

Aspect Software has named Lui Simhua as vice president of the Asia Pacific and Middle East region. In this role, Simhua is responsible for continuing to build on the company's leadership position and directing the development and execution of the aggressive Aspect Software branding and marketing strategy in this region.

Bringing more than 20 years of technology and marketing experience to Aspect Software, Lui has held several senior management positions at IBM Singapore, Informix, Cullinet, and S1.

Today Aspect Software has more than 60 channel partners in the Asia Pacific and Middle East region. The Asia Pacific and Middle East region continues to be the largest market for Aspect Software's unified Internet protocol (IP) offering, Aspect EnsemblePro. The company has also recently introduced new products into the region including Aspect Performance Management, Aspect Quality Management, the Asterisk Business Edition Internet protocol (IP) private branch exchange (PBX), and Aspect eWorkforce Management - Perform module.

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