Motivational Fulfillment and Logistics Services Teams with Smart Action

Motivational Fulfillment and Logistics Services, a provider of results-oriented fulfillment and distribution services, has chosen SmartAction to be its partner in customer self-service automation.

Motivational is using SmartAction’s Virtual Agents to handle customer-service inquiries automatically. The SmartAction solution is powered by the company’s proprietary artificial-intelligence engine that enables its Virtual Agents to surpass the functionality and performance of even the most advanced interactive voice response (IVR) systems
The self-service functions of the SmartAction Virtual Agents complement Motivational’s live customer-service agents in handling calls from consumers who purchased products from Motivational’s clients.

Hal Altman, Motivational’s founder and CEO, explained: “Up until we acquired the SmartAction solution we didn’t offer our clients the option to answer their customer-service calls with an IVR. We have been giving a human touch service since we launched our business in 1977, but many of our clients asked us to lower their costs by handling routine customer-service calls with an automated self-service solution. We chose SmartAction because of their superior technical capabilities, highly competitive prices and, above all, total commitment to give us headache-free service from A to Z.”

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