Carnegie Speech Takes Its Language Learning to Dubai

Carnegie Speech, a developer of English assessment and instruction software, will provide its patented English language learning technology to ITEC in Knowledge Village, Dubai, the United Arab Emirates, to help meet the growing demands of spoken and aural English skills.

ITEC,one of the Middle East's leading institutes for human resources, technical, and language development courses, will use Carnegie Speech's NativeAccent English speech training software to improve student spoken-English skills.

NativeAccent software combines advanced speech recognition and intelligent tutoring technologies to improve English speaking and listening skills for personnel at multinational corporations and students at international academic institutions. Featuring personalized learning paths based on student mother-tongue, gender, and English proficiency, as well as real-time analysis pinpointing student English errors and delivering immediate remedial instruction, NativeAccent minimizes English accents among multinational English speakers to improve communications, reduce errors and increase business efficiencies.

"A major challenge in Dubai is communicating with the plethora of second-language speakers who come from all parts of the world, each bringing their own unique accents to spoken English. As such, when two second-language speakers collide, there is a great chance for miscommunication, which causes disruptions in both employee productivity and advancing business interests," said Mahmood Fazal, owner and director of ITEC, in a statement. "Offering world-class English instruction will help support Dubai's thriving business community and offer more opportunities as a global business hub."

ITEC will be using NativeAccent in classrooms to complement its instructor's curriculum and will be offered as an at-home study tool. ITEC will also serve as a reseller of Carnegie Speech's NativeAccent in the Middle East.

"We are very excited to work with ITEC to bring advanced language assessment and instruction technology to the Middle East market, where we see rapid growth and a significant opportunity for Dubai's business community," said Paul Musselman, CEO of Carnegie Speech, in the statement. "Companies looking at ITEC graduates can feel even more confident they have had the best training possible and will be equipped with superior English language skills to meet the demands of fast-rising enterprises." 

SpeechTek Covers
for qualified subscribers
Subscribe Now Current Issue Past Issues