Articles by Ken Jackowitz
Taking Care of Business
For more than a decade, businesses around the world have been harnessing the power of speech-enabled technology to reduce costs and enhance customer service. Today, with the evolution that is taking place in the industry, you'll find companies of all sizes using state-of-the-art systems to make it easier for customers to place an order, have a catalog mailed to them or find the nearest retail outlet.
Automation Smoothes Way for CSRs and Customers During Refinance Boom
Garth Graham, first vice president for customer acquisition and relationship management at ABN AMRO Mortgage, knows a lot about his customers. Graham understands that most homeowners calling to find out if refinancing makes sense for them don't want to be placed on "terminal hold", and they'll hang up and maybe call another company if they don't quickly get an answer.